Omg i was buying some shirts at forever 21 and the cashier was like arent u tumblr famous or something lmao i stayed quiet for like 5 seconds and i was like not really omg and she was like yah i follow u on instagram


Sugar Free Energy

“Calm, focused, undistracted, the linear mind is being pushed aside by a new kind of mind that wants and needs to take in and dole out information in short, disjointed, often overlapping bursts—the faster the better”

In a time of ever-expanding markets feeding on rebellion, that futility makes sense: where there’s an oscillation between two seemingly opposing ideologies of capital and resistance, it creates a feedback loop of celebrating and rejecting a hyper-capitalist aesthetic of endless consumption until the two, inevitably, blur into one. In enjoying the superficial frippery at the same time as recognising its profoundly destructive darkness, “more” appears to be the maximalist mantra that Kyary and SOPHIE share, but of what remains a mystery. That’s the revealing duality of this 21st century incarnation of ‘cute’—it identifies the emptiness in excess that is as true as it is ultimately terrifying.